CASE STUDY

How a US Brand More than Doubled Revenue on Amazon in Less Than 12 Months

SERVICE 
Amazon Ads Management

MARKETPLACE 
United States

Summary

This is Unicorn helped this brand more than double annual marketplace revenue from $3.1m in 2018 to $6.6m in 2019. We did this by engaging our Amazon Ads methodology and implementing a strong Amazon Deals strategy.

2018 annual revenue
$3.1m
2019 annual revenue
$6.6m

The Challenge

The brand lacked resources and expertise to run Amazon Ads effectively. They relied mostly on branded keywords to drive sales and wanted to increase market share from non-branded search terms. The brand also did not know how to best use Amazon’s Deals & Promotions capabilities to grow their sales.

The Solution

This is Unicorn employed an aggressive Amazon Ads strategy starting in November 2018 to drive increased market share. We also worked with the brand to implement our solid Prime Day Ads methodology which supports the brand’s deals during the lead up to the event and throughout the following days.

The Results

0 %
Annual Revenue Growth
0 %
Annual Ads Revenue Growth

6.25

RoAS

4.4x

Sales generated by
non-brand keywords

8X

Sales on Prime Day,
compared to previous year

Want these results for your brand too?

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