CASE STUDY

How an Electronics & Photo Brand 5X'd
Revenue in Amazon EU in only 6 months

SERVICE
Amazon Ads Management

PRODUCT CATEGORY
Electronics & Photo

The Brand

The brand is a market leader within the electronics & photo category. Its range of products are highly giftable and popular with a wide range of customer demographics. The brand started working with This is Unicorn in July 2018.

The Challenge

Although the brand was the market leader in the US & UK, it was struggling to grow revenue in Europe, due to the European language barrier and lack of local market knowledge.

How did we help?

With our full European language capability and campaign methodology, we were able to restructure the brand’s campaigns effectively, quickly bring ACoS to a profitable level as well as successfully scale their revenue up.

RESULTS

Increase in Total Revenue in Dec 2018 compared to the previous year

Increase in IT Ad Revenue in Dec 2018 compared to the previous year

Reduction in ES ACoS within 6 weeks of Unicorn starting work

Increase in DE revenue in Q4 compared to previous 3 months

In December 2018, This is Unicorn helped the brand exceed €1.5million in total revenue from the EU marketplaces. €732,753 of that revenue was generated by our ads at an ACoS of 4.48%.
ACoS in the Spanish marketplace decreased from 18.5% to 9.78% within 6 weeks of This is Unicorn starting on the account. ACoS further decreased to 7.4% in December 2018.
ACoS in the Spanish marketplace decreased from 18.5% to 9.78% within 6 weeks of This is Unicorn starting on the account. ACoS further decreased to 7.4% in December 2018.
December 2018 revenue was 4.89x revenue compared to December 2017.
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If you are struggling to manage your ad campaigns on Amazon or are yet to see an increase in revenue, get in touch today and let’s see how we can work together to drive those sales!

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