Since 2015, to celebrate the 20th anniversary of Amazon’s founding, the platform has thrilled customers with its annual Prime Day, one of the biggest online sales events of the year!
Amazon Prime Day 2019 is an exciting opportunity for online shoppers to snap up some amazing deals and, for Amazon sellers one of the most exciting days on the business calendar. Prime Day can boost sales and increase revenue.
This year, the global-shopping event on Amazon has been extended to 2 days, a full 48 hours, and takes place on the 15th and 16th July.
To fully benefit from Amazon’s Prime Day, you’ll want to prepare ahead of time and be clear on what strategies you’ll use. So, with Prime Day fast approaching, we’ve put together a number of key tips to help you smash it!
Get your inventory in check
Ensure your inventory is in order and you are meeting Amazon’s deadlines in terms of stock. Without the adequate amount of products in the warehouse by these deadlines, you will miss out on many potential sales.
Review product listings
To get a better chance of ranking higher, give every product listing a once over and make sure all titles, images, bullets and product descriptions are fully optimized for Amazon’s A9 algorithm. Savvy consumers are looking for the key features of products before buying. Also, to avoid listings not showing correctly, double check that everything is in line with Amazon TOS.
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Boost your brand content
With Prime Day traffic driving more customers to your product pages, it’s more important than ever to make sure you are using brand content to grab shoppers’ attention. Adding A+ or Enhanced Brand Content to listings gives your brand an identity and enables you to stand out from competitors.
Don’t forget to optimize your storefront too. Be Prime-Day ready! Test sponsored brand creatives that lead to your storefront, and if you have lightning deals, adjust the layout to include these in the front and centre of the store!
If you want to run lightning deals, be sure to submit them in time! Increase bids or push budgets for those products within your ad campaigns. Plus, run your own deals! Tidy up any promotions, coupons & vouchers, and make sure you’re pushing up-sell & cross-sell sales for your brand.
Optimize your ad campaigns
Many sellers religiously follow Amazon’s Prime Day guidelines and spend large amounts of budget to try and boost their sales rank in advance of Prime Day.
However, customers tend to window-shop before Prime Day, so you could end up paying more for clicks that ultimately don’t convert to a sale.
We recommend focusing your ad strategy on the few days surrounding the Prime Day window.
Before Prime Day lands, ensure all campaigns are structured correctly, ads are optimized, and increase your bids on your top performing keywords. When increasing your ad budgets don’t just dump significant budget into your ads at the start of Prime Day. Instead, to encourage even spend, set an account level budget too to ensure you don’t overspend and increase budgets regularly throughout the day. If any of this sounds overwhelming, follow the 80/20 rule, and focus on your top-revenue performers.
Are you struggling to create and implement a Prime Day strategy for your brand? Don’t worry, we’d be happy to help! Get in touch.